Airtel Starts Data Price War With MTN, Glo Networks


Airtel Nigeria has put its main competitors, MTN and Globacom of its plan to begin a pricing war in the data segment of the telecommunications market with a revised tariff plan to compete with its major competitors. Airtel said that, "Under the new tariff, customers who subscribe to the N3,000 monthly plan will get 8GB data; consumers who buy the N5,000 monthly plan will get 15GB of data.” A statement in Lagos signed by the Chief Commercial Officer, Airtel Nigeria, Dinesh Balsingh, said that Glo already offered a data plan of 15GB for N5,000 just as MTN already has a data plan of 15 GB for N6,000. Balsingh said that customers who subscribe to the N20,000 mega plan will be credited with 110GB of data, which would be valid for 30 days. “Airtel also introduced a new data plan specifically designed for heavy data users, seeking more value to stream online, chat and download movies. The new plan gives 6GB of data weekly for only N1,500,” he said, adding that the reviewed data tariff plan would ride on its expansive 4G network, which covers over 100 major cities and towns across the country. Balsingh stressed that the prevailing consumer trend indicated a growing demand for data/mobile internet, pointing out that Airtel was well positioned to take the lead in providing the right value offerings as it currently has the largest 4G network in the country. He further stated that, “With the same price, our customers now have higher data allowance to do much more. “To activate the Airtel data plans," and asked to dial *141#,’’ to get started. According to him, the data plans are available to all prepaid and postpaid customers on the Airtel network.

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